ARE YOU READY TO NAIL YOUR STYLE?

The idea for creating an online course came from my Two-Hour Power packages. Since the beginning of 2020 they have risen drastically in popularity. With Covid, there was less full-service demand, and more ‘I need your guidance but would like to attempt to do some things myself’.

Having completed so many consults, which for the DIY client had become my revised ‘Two Hour Power Package’[where I do a little prep work, conduct our meeting then produce a report the client can run with], I was starting to get emails from my DIY clients showing me their progress. They were thrilled at the new wall colour, the new chair, the new lamp. And they were sending pictures to prove it. I realised that this was because I helped them work out or refine their tastes so clearly, that it was easy to take action and see fast results.

ABOVE: An example of the contents of my Two Hour power Package. This process is what influenced the course.

There were staple things I was teaching this type of client that became a pattern in the consults. There were things that were working for the DIY’er that were a struggle for a full-service client. Because these were DIY sessions, the client felt completely comfortable telling me their true budget. It makes everything so much easier when you know an accurate investment amount. My full-service clients sometimes want to conceal that number, maybe feeling I may spend all their money! But I started to notice a pattern in how I was helping these people in the power consults. So when I reflected recently on the common questions I was asked to solve in these sessions, five themes regularly came up:

·      What’s it likely to cost me for this room and with what I can spend, how should I focus my $$$ and energy?

·      I’m not sure what my style is, but I’d like to know it so I can create some sort of thread or theme to my home. Can you help me work out what that is?

·      I love this artwork my son/daughter etc painted for me. We want to hang it but have no idea how to do this or create a cohesive room. Can you help me work this out?

·      Colour baffles me. I have no idea where to start or stop. What colours go with what? Please help me pick my paint colours!

·      I’m not sure how to explain myself well when I’m shopping for things. The shop assistant led me to pick [fill in the blanks] and that was a mistake. I need to be able to communicate that better next time. Any tips?

Yes, many!

So then the idea came to translate some of these learnings into a clear plan that could be followed by anybody, even if I wasn’t working with them one on one. This month, I released my first mini video course called ‘Nail Your Style!’ because I noticed how many people struggled to find it, and in turn chose everything but what was the right decision to align with it.

A word about courses. I always feel ripped off if I get coaching or enrol in a course that doesn’t give me quick wins and easy to understand processes. So I created my course with that in mind. I wanted it to have the stuff you remember, rather than ‘what was that he/she said to do? And worse ‘What was that course I bought again? I only half finished it. It seemed to never end!

Here’s what the course guides you to do, inside the course I show you how to do it:

Step 1. Choose one room

I know it sounds obvious, so let’s also say ‘focus’ and ‘invest’ in one room at a time.  Multi-tasking well truly is a myth. And if you have a limited investment amount then it makes more sense to focus your dollars on one project, and do it well. Add others as you can afford them. Stretching the budget so tight across many spaces that none of them are really finished is always a let down.

So choosing one room and finishing it off to the nines is what i teach.

 Step 2. Identify Your Interior Style

It’s important to identify your base style and then be able to add your own hybrid to it. Many might say ‘I’m Hamptons’ but then they have these chairs that are retro and 1960’s and they truly love them! So, I encourage you to go through an exercise of working out what is your own unique two-word Interior Design style. It may seem like a small thing, but it’s an important one. When decorating on your own, a critical thing you need to be able to do is explain your style expectations clearly to anyone involved in helping you realise your decorating project. You may be in a beautiful store and the assistant is friendly, but they don’t know exactly what style you are after. If you can’t explain it, you could end up in a spin buying the wrong sofa, coffee table, expensive lamps etc that ultimately don’t reflect your true vision. It makes sense to be able to explain your base style clearly.

Step 3. Choose Your Muse

Now this is a big one. We need to celebrate the items in our home that have great memories, a special connection or just make us feel good. Buying a bunch of stuff that has no personal stamp is a sure fire way to feel like you copied and pasted a package from a regular furniture store. The great thing is that a lot of the time our ‘muse’ is a beautiful artwork, rug, pillow or even scarf, that has a colour palette that we can take inspiration from. For years, i have pulled a whole room colour palette out of one item. That outstanding artwork for the sitting room, that missoni pillow for the living room with the fabulous colours. That Tibetan rug that has a beautifully eclectic pallet of colour, that you bought it on that amazing trip where you saw sites unseen. See where I’m heading with this? Choosing a muse for the room is really important, and even if it doesn’t have the greatest colour palette, we need feeling and emotion in our home to make it personal.

Step 4. Pick your colour palette

This is where things start to really come together.This part should be worked out before you even attempt to go shopping for new furniture or recover that chair, or buy new pillows. The whole idea of creating a 5 Step Success Strategy is to start at the beginning and work through the process in an organised and productive manner. So colour comes in at step 4.

So we covered how you can do that with your muse, but what are the colours you are going to choose and how many should you use? I make this very direct and simple in the course because I don’t want to confuse the viewer. I’ve seen too many online courses where they bamboozle the learner with too much information and treat them like a seasoned decorator. I realise that you aren’t. And that’s ok, but I take that into account by creating the simplest possible path to success.

Step 5. Your Signature Style Statement

This is a great exercise and I have a workbook to accompany this final part of the process. Finally, we know our room and how much it costs to invest in it properly. We’ve worked out our own unique Interior Design style, and we can describe it in just two words. We have our muse! Our room is going to feel personal not only look good. And we have our colour palette, which we follow rules on in terms of how much and how many colours to use so that the outcome is successful. Now we are ready to sum all that up into a statement. From start to finish in my course I take you, the client through the steps so that by step 5 it literally rolls of the tongue. To seal the deal you create one distinct statement that sums up your plans for your room, aesthetically and functionally. This then helps clearly define to furniture salespeople, trade suppliers, window treatment artisans, rug people etc exactly what you are after so they can help you create it with success.

ABOVE: These are the covers of the guides and course workbook available for download within the course.

Below are the core fundamentals of Nailing Your Style! So to recap all of the juice in my course you get:

1. Eight video’s of me taking you through each step, including how to do stuff and use any tech provided.

2. Four fabulous downloads that help you through the process, as well as a give you visual guides on how each important element should look.

3. Lifetime access to the course and ability to ask questions and get responses directly from me at any time you need further clarity.

4. A budget calculator to plan and track your progress.

My new ‘mini’ Is currently only $99 and can be purchased here. Your will get your own log in and password and have all of the videos and downloads available to you immediately. If you are keen on truly nailing your unique style, I’d love to see you inside the course.

Adam x